Designer,Creator.
student of Musashino Art University,
department of science of design.
While looking at the relationship between the people and the surrounding objects,
we re-examine what we see in our lives from a new point of view, and to explore their interest and diversity.
Redbook
POISON BURGER
"Poison" is a presence that evokes negative impressions such as hallucinations, pain, and death, causing significant disturbance among people. Here, we have examined the new efficacy of "poison" by focusing on such psychological influences.
The Amanita muscaria mushroom is one of the most well-known poisonous mushrooms. Its red appearance and irregular white spots formed during growth always send shivers down people's spines. While not highly toxic, it is said to induce a drug-like madness when consumed. "Scary, yet exhilarating. It has allure." POISON BURGER is a brand born from the subtle sensations brought about by the Amanita muscaria. By imparting the identity of Amanita muscaria into the enticing burgers, the appearance looks distinctly poisonous. We have devised a visual identity (VI) system that leverages this visual effect to manipulate consumer psychology.
Many products sell based on "pleasure," attracting consumers. However, people gradually become accustomed to "pleasure." Once a certain threshold is reached, interest wanes. At that point, the "strangeness" may unexpectedly capture people's attention and have an unforeseen effect.
Before eating the burger, there's tension, opening the package with a pounding heart, as if touching a poisonous mushroom. Opening the door to a taboo, experiencing unexpected pleasure – this discomfort is precisely a "repeller" that shifts negative impressions to positive ones.
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"Poison" is a presence that evokes negative impressions such as hallucinations, pain, and death, causing significant disturbance among people. Here, we have examined the new efficacy of "poison" by focusing on such psychological influences.
The Amanita muscaria mushroom is one of the most well-known poisonous mushrooms. Its red appearance and irregular white spots formed during growth always send shivers down people's spines. While not highly toxic, it is said to induce a drug-like madness when consumed. "Scary, yet exhilarating. It has allure." POISON BURGER is a brand born from the subtle sensations brought about by the Amanita muscaria. By imparting the identity of Amanita muscaria into the enticing burgers, the appearance looks distinctly poisonous. We have devised a visual identity (VI) system that leverages this visual effect to manipulate consumer psychology.
Many products sell based on "pleasure," attracting consumers. However, people gradually become accustomed to "pleasure." Once a certain threshold is reached, interest wanes. At that point, the "strangeness" may unexpectedly capture people's attention and have an unforeseen effect.
Before eating the burger, there's tension, opening the package with a pounding heart, as if touching a poisonous mushroom. Opening the door to a taboo, experiencing unexpected pleasure – this discomfort is precisely a "repeller" that shifts negative impressions to positive ones.
Language: Japanese
Address: Japan
Supervisor: Hara kenya
Address: Japan
Supervisor: Hara kenya
